Consulting:
Digital Marketing Strategy

Your independent opinion for Digital Marketing Strategy questions.
Practical solutions instead of purely theoretical strategies.

Independence
of a Consultant
Knowledge
of an agency
Realism of a
Corporate

RELEVANT

Our team consists of Marketing-, Digital- and Design-Experts with longstanding experience in B2C and B2B industries. By combining agency- and industry-know-how, we form diverse perspectives to develop comprehensive solutions for complex digital marketing issues.

BESPOKE

Our performance spectrum offers you bespoke solutions for various issues in digital marketing.

We offer straightforward and fast support for specific questions, but also develop complex concepts for a holistic Digital Marketing Strategy. To make sure that our strategies are successful we offer implementation-support and coaching for your employees.

 

PRACTICAL

What distinguishes us from other consultancies: all our assessments are based on years of practical experience, not just on theory and trends. This practical orientation allows us to provide you implementation support for your Digital Marketing Strategy.

INDEPENDENT

Our  consulting services are 100% independent.

Since we don’t offer agency services our pay stays the same, no matter how you decide. The only incentive we have, is to give you our best opinion.

CONNECTED

Our specialisation lies within B2C industries. If you should have a question that goes beyond our specialties, we rely on a comprehensive team of highly experienced experts.

DISCRETE

Our experts support you discretely, so that you can shine and move forward digital change from the inside of your organisation.

OUR CLIENTS

Online Marketing Training Bayer AG

BAYER AG
Globally leading pharmaceutical group

Jenny Fleischer
VP Global Digital Excellence
BAYER Consumer Health AG

Uncomplicated & highly effective!
Great digital consulting, based on real experience and not just fancy frameworks. I highly value Watersky’s ability to understand the organizational context and develop realistic experienced-based solutions from shaping a Marketing learning roadmap to KPI’s based measurement.

Mirjam Bauhr
Pharmacy Director Nordics
Beiersdorf AG

Watersky has supported our business in taking the relevant steps in our digital transformation and supported the built up of a digitally agile team.
We are very happy with the strategic support provided, choosing the right steps for a strong digital presence for our brand in Sweden.

Stage Entertainment
Europe’s largest Musical provider

Coty Inc.
Leading global perfume & cosmetics group

Cases

KPI DASHBOARD

Online Marketing Strategie KPI Dashboard Marketing Report

Development and agreement of overriding KPIs for all Digital Marketing Channels by collecting insights of all relevant functions within the company. Intuitive readability through user interface design. Onboarding of all agency partners to align on common goals.

Result: Simplification of 6 independent reports to one standardised dashboard for all Digital Marketing Channels. Consistent standard, suitable for top management as well as marketing managers.

 

CUSTOMER JOURNEY ANALYSIS

Online Marketing Strategie Map einer Online Customer Journey

Development of a client specific purchase funnel and mapping of the entire customer journey (on- and offline). Competitor analysis and benchmarking of each particular Digital Marketing Channel.

Result: Clarity through graphical editing of interdependencies of different Digital Marketing activities. Unveiling of current flaws in the buying process and prioritisation of marketing solutions.

 

COACHING CURRICULUM

Online Marketing Strategie Purchase Funnel Analyse

Design of a coaching programme for marketing employees based on the existing digital ecosystem and its weaknesses. In order to address the target group in the best possible manner, an assessment of all existing skills was carried out.

Result: Strategic prioritisation of the coaching modules and increased employee motivation through quick results on the job.

A NEW WAY OF CONSULTING

Digital Marketing is constantly changing and staying up to date is therefore becoming increasingly challenging. Due to risings in budgets, the risk of making wrong decisions increases. This is where our experts come in to support you, by providing objective and informed second opinions for your challenging digital questions.

We offer you access to unbiased assessments and solutions that combine client and agency-knowledge. Our mindset is performance driven, with your brand always at the core. As specialised B2C consultants we work across sectors in the consumer goods industry, providing you access to learnings from across the whole industry. While doing so, we critically evaluate every trend from the beginning, so that you can rely only on the truly efficient tools.

Our work begins, where others stop.

Often, a digital strategy is not enough to reach your goals. Therefore, we support your team throughout the implementation process. If desired, we also offer individualised trainings for your Digital Marketing Strategy.

Typical assignments include:

  • Online Marketing Audit
  • Evaluation & optimisation of Digital Marketing Strategies across various platforms
  • Channel planning & channel harmonisation
  • Assessment, optimisation & implementation support for website relaunch concepts
  • Challenging of digital media planning concepts
  • Definition of key criteria for agency pitches
  • Competitor analysis
  • Development of KPI-Dashboards