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eCommerce Executive Briefing for Pharma

Develop a clear understanding of the eCom landscape in your industry
Set the right priorities  for eCommerce success in your business

FOR SENIOR LEADERS

For leaders and decision makers in:
Management, Marketing & Sales, Digital Transformation, LMR & Finance

IN PHARMA OTC & R/X

For life science companies in these sectors & product categories:
Consumer Health, OTC, R/X, Medical devices, Pet Health

WITH GLOBAL OUTLOOK

For companies with footprints in:
Europe incl. Russia, Middle East, North & South America, Asia

WHAT YOU’LL LEARN

Take decisive eCommerce actions with answers to the following key questions:

Why eCommerce for pharmaceuticals

  • Impact of eCommerce on the global economy
  • Covid driven industry disruption

Who are the big players in your sector

  • Dominant pharma sales platforms by region
  • Different routes to market

What are big consumer led trends

  • Changing patient / consumer journeys
  • Growing expectations on assortment, fulfilment and more

How to engage with eCom for your business

  • Business implications from a changing landscape
  • How to start an ecommerce business
  • eCommerce process for companies in various stages of advancement

 

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SELECTED CLIENTS

SESSION DETAILS

HANDS-ON WORKSHOP

Interactive group-training session, 90 min.
The session combines theoretical concepts with real world discussions.

Live online session through MS Teams
In-person option available in our Hamburg office

1:1 STRATEGY SESSION

Additional personal consulting session, 60 min.
Apply the learnings to your own business during this strategic exchange with our expert.

Live online session through MS Teams
In-person option available in our Hamburg office

LIMITED GROUP SIZE

Selective group of industry peers
10 attendees per session to ensure high quality interactions.

900 EUR PER PERSON

  • Inclusive of hands-on workshop
  • Inclusive of 60 min consulting session with industry expert
  • PDF with all training materials

OPTIONAL EXEC BRIEFING 2

Setting up your company for eCommerce success
Dates for optinional additional sessions are available upon request

OPTIONAL EXEC BRIEFING 3

Keeping up with online shopping trends and KPIs
Dates for optinional additional sessions are available upon request

YOUR ECOMMERCE MENTORS

digital marketing training, portrait, miguel strobel

Expert in eCommerce, Digital Marketing Strategy, KPIs

Miguel Alexander Strobel

Managing Director

eCommerce, Digital Marketing Strategy, KPIs

Key experience

  • Former Global Digital Manager for Beiersdorf AG
  • Specialistation: eCom strategy, trade terms, value chain, KPIs & trends
  • Coached 3500 pharma decision makers across +25 countries
  • Clients include Bayer, Berlin Chemie, Elanco, Beiersdorf, Techniker Krankenkasse
  • MBA Said Business School, University of Oxford

Expert in eCom Content Marketing, Branding, Global pharma eCom landscape

Sharanya Venkatesh

Senior eCom Consultant

eCom Content Marketing, Branding, Global pharma eCom landscape

Key experience

  • Former Americas digital marketing lead
  • eCommerce brand and capability audits across the UK, EU, US, Middle East, Latin America, Australia & New Zealand
  • Built educational material for global consumer & pet health companies
  • MBA Said Business School, University of Oxford

AVAILABLE DATES

1. OCTOBER (SESSION FULL)
  • SESSION FULL
    Hands-on workshop: eCom fundamentals
  • Online session (in person attendance in our Hamburg office possible)
  • 900€ per person excl. VAT
  • Individual 60min consulting appointment based on your schedule
  • PDF with all training materials delivered via email

In the next step you can reserve your spot in the training and we will contact you for the invoice details.
Cancellation (in writing only) is possible free of charge up to 14 days before the first event, after this period half of the participation fee will be charged.

In case of non-appearance or cancellation from the first day of the event, the entire participation fee is due. We are happy to accept a replacement participant at no additional cost. The organiser reserves the right to make minor changes to the programme for urgent reasons. Information on data protection can be found here.

2. NOVEMBER 18th (7 SPOTS LEFT)
  • 18.11.2021 4:00–5:30pm CET 7 spots remaining
    Hands-on workshop: eCom fundamentals
  • Online session (in person attendance in our Hamburg office possible)
  • 900€ per person excl. VAT
  • Individual 60min consulting appointment based on your schedule
  • PDF with all training materials delivered via email

In the next step you can reserve your spot in the training and we will contact you for the invoice details.
Cancellation (in writing only) is possible free of charge up to 14 days before the first event, after this period half of the participation fee will be charged.

In case of non-appearance or cancellation from the first day of the event, the entire participation fee is due. We are happy to accept a replacement participant at no additional cost. The organiser reserves the right to make minor changes to the programme for urgent reasons. Information on data protection can be found here.

3. DECEMBER 9th (9 SPOTS LEFT)
  • 18.11.2021 4:00–5:30pm CET 9 spots remaining
    Hands-on workshop: eCom fundamentals
  • Online session (in person attendance in our Hamburg office possible)
  • 900€ per person excl. VAT
  • Individual 60min consulting appointment based on your schedule
  • PDF with all training materials delivered via email

In the next step you can reserve your spot in the training and we will contact you for the invoice details.
Cancellation (in writing only) is possible free of charge up to 14 days before the first event, after this period half of the participation fee will be charged.

In case of non-appearance or cancellation from the first day of the event, the entire participation fee is due. We are happy to accept a replacement participant at no additional cost. The organiser reserves the right to make minor changes to the programme for urgent reasons. Information on data protection can be found here.

OPTIONAL FUTURE SESSIONS

SESSION 2:
HOW TO RUN A SUCCESSFUL ECOMMERCE BUSINESS

  • How to prepare my organization: tech stack, team, market study
  • How to prioritize eCom: budget allocation, teams and resources
  • How to compete effectively: benchmarking, best practices

SESSION 3:
ADVANCED TRENDS & PERFORMANCE TRACKING

  • What are eCommerce future trends in advanced markets  or sectors?
  • Is eCommerce advertising effective?
  • How can I measure our performance through eCommerce KPIs?

INTERESTED IN FUTURE SESSIONS?

Use the contact form below and we will notify you when dates become available.