Digital Marketing Audits
Digital Marketing Performance-Benchmarking customised to your brand and industry. Available for your own brands or retail partners and their respective competitors.
Flexible
Solution
Our Audit works for any competitor & market relevant to you (China & South Korea still WIP).
Our eCom Audit helps you to assess eCom platforms across the globe.
Small
Input
No access to your data required, as we benchmark your brands through the eyes of the consumer.
Our analysts & tools will collect qualitative & quantitative data for you.
Big
Output
You’ll receive tangible results within a couple of weeks:
Quantitative scores for each channel, industry-specific best practices and actionable recommendations.
How it works
1. Choose Your Players
Depending on your use case this can be your own brands, competitor brands or retailers. You can choose any brand in almost any country.
2. Analysis Begins
We generate our data through an extensive tool stack for quantitative data and well-trained analysts for qualitative insights.
3. WaterSky Engine
Through our proprietary scoring algorithm, we turn raw data into actionable insights.
4. Results Call
Once the analysis is finished, we discuss the results with your team & share your custom insights report.
Which Digital Audit is right for you?
Brand Audit
Purpose
Our Digital Marketing Audit for brands serves as a Competitive Benchmarking Tool. Use it to assess your brands, your competitors, leading brands from your sector or more advanced ones.
Scope
We benchmark your digital marketing maturity by analyzing quantitative & qualitative KPIs across all key digital channels:
- Website Mobile & Desktop
- Organic Search
- eCommerce D2C & 3rd Party
- Social Media Instagram, Facebook, TikTok, YouTube
- CRM Newsletter, Loyalty Programs
- Apps
Retailer Audit
Purpose
Our Digital Marketing Audit for retailers serves as your eCom Segmentation Tool. Use it to select the right retailers, prioritize resources, negotiate trade terms, and to build strategic partnerships.
Scope
Our eCommerce audit assesses retailers on both footprint and capabilities:
- Retailer Footprint: Traffic, Social Media Performance, App popularity, …
- Retailer Capabilities: Search Capabilities, Product Page Features, User Experience, Customer Support, Advertising Opportunities, Guided Selling Capabilities, …
Custom Audit
Purpose
Our Digital Marketing Audits can also be customized to your needs. This type of audit let’s you deep dive into data and insights while giving you control to set up our algorithm to reflect your needs.
Scope
Our custom audit can contain more than 800 factors. Choose your own:
- Subjects: brands or retailers
- Markets: almost any country of your choice
- Channels: Website, SEO, eCommerce, etc.
- Weights: set the importance of these channels to reflect your industry in consultation with us
Brand Audit
Purpose
Our Digital Marketing Audit for brands serves as a Competitive Benchmarking Tool. Use it to assess your brands, your competitors, leading brands from your sector or more advanced ones.
Scope
We benchmark your digital marketing maturity by analyzing quantitative & qualitative KPIs across all key digital channels:
- Website Mobile & Desktop
- Organic Search
- eCommerce D2C & 3rd Party
- Social Media Instagram, Facebook, TikTok, YouTube
- CRM Newsletter, Loyalty Programs
- Apps
Retailer Audit
Purpose
Our Digital Marketing Audit for retailers serves as your eCom Segmentation Tool. Use it to select the right retailers, prioritize resources, negotiate trade terms, and to build strategic partnerships.
Scope
Our eCommerce audit assesses retailers on both footprint and capabilities:
- Retailer Footprint: Traffic, Social Media Performance, App popularity, …
- Retailer Capabilities: Search Capabilities, Product Page Features, User Experience, Customer Support, Advertising Opportunities, Guided Selling Capabilities, …
Custom Audit
Purpose
Our Digital Marketing Audits can also be customized to your needs. This type of audit let’s you deep dive into data and insights while giving you control to set up our algorithm to reflect your needs.
Scope
Our custom audit can contain more than 800 factors. Choose your own:
- Subjects: brands or retailers
- Markets: almost any country of your choice
- Channels: Website, SEO, eCommerce, etc.
- Weights: set the importance of these channels to reflect your industry in consultation with us
What are the Results?
What Our Clients Say
Data Driven eCom Segmentation
“Watersky’s eCom Segmentation helped Bayer to bring its LATAM eCom operations to a new level. It helped us to understand each platform’s importance and decide where to invest.”
Bim Gutierrez
Global eCom Director
BAYER Consumer Health AG