Digital Marketing Training & Consulting

Our Service

DIGITAL MARKETING AUDIT

Industry-specific Digital Marketing Performance-Benchmarking, customised to your brand and market.

Analysis of 600+ factors covering Website, eCommerce, Search, eCRM, Social and Apps.
An analytical algorithm that gets tailored to your industry, together with you.
Works for any competitors & markets relevant to you (China & South Korea still WIP).
Results within a couple of weeks & no access to your data required.

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HANDS-ON TRAINING

Unique practice-focussed training system to develop your employees into Digital Marketeers.

Centered on Learning-by-Doing
Intensified through expert coaching
Developed especially for B2C companies
Personalised through small groups (max. 8 people)

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CONSULTING SUPPORT

Your access to independent experts for digital questions.

Designated industry- & topic-experts
From company and agency-side
Specialised on B2C industires
From strategy development up to implementation

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Our Promise

Quality

Our content is based on years of experience in Digital and Marketing, not just on trends and theories.

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Focus

Our expertise and specialisation is centred on the german consumer goods industry.

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Independence

We develop unbiased solutions with our pool of experts from both corporates and agencies.

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Your Team

digital marketing training, portrait, miguel strobel

Expert in Digital Multi-Channel Strategy, Advertising, Social Media

Miguel Alexander Strobel

Founder

Digital Multi-Channel Strategy, Advertising, Social Media

Key experiences

Global Outlook: Global Digital Manager for Beiersdorf AG
Local Experience: Manager & Consultant in Germany, Italy, Spain, South Korea & Sweden
Marketing Perspective: Brand Manager in Germany, as well as assignments in South Korea and Global Marketing functions
Brand Management Background: NIVEA | Eucerin | tesa | Florena | Hansaplast | Aquaphor
MBA Said Business School, University of Oxford

Expert in User Experience, Brand Positioning, Design Thinking

Tobias Keinath

Founder

User Experience, Brand Positioning, Design Thinking

Key experiences

Design Perspective: Art Director for Communication Design & specialist for User Experience Design
Brand Understanding: references include Daimler, Koch Media, Mahle, TRUMPF, University of the Arts London, ZF Friedrichshafen
Creative Expertise: awarded with Red Dot Award, ADC, DDC, German Design Award, Design Award of the Federal Republic of Germany (among others)
Certified for Design Thinking & Google AdWords
MBA Said Business School, University of Oxford

Expert in SEO, User Experience

Barbara Ginzinger

SEO & UX Consultant

SEO, User Experience

Key experiences

Founder of Onlinemarketing Schmiede.at
Former Digital Activation Manager for Beiersdorf AG
Former International Digital Marketer for Österreich Werbung
Certified SEO & UX Consultant

Expert in e-Commerce, Social Media & Content Marketing

Maximilian Kiechle

Freelance Consultant

e-Commerce, Social Media & Content Marketing

Key experiences

Over 7 years of experience in Digital Marketing for various corporations (Amazon & BMW amongst others)
Former CEO & founder of blog & e-shop snobtop.com
Website- & e-commerce implementation as well as conversion optimization
MA Marketing Management, Hochschule Hof

Expert in Expert in Content Marketing, SEO, Social Media

Sharanya Venkatesh

Senior Consultant

Expert in Content Marketing, SEO, Social Media

Key experiences

Global Outlook: Worked in the US, UK, Europe & India in both traditional and digital marketing
Broad Marketing Perspective: General Marketing Mgr. for ZEE Entertainment brands in American HQ in New York. Recipient of NAMIC EMMA Awards for Multicultural Marketing Campaigns
Digital Marketing Focus: Digital Upskilling, Thought Leadership Strategy, Social Media Strategy & Analysis, SEO Analysis, Content Development, eCommerce Audits, Omnichannel Strategy
Sectors: Healthcare | FMCG | Media & Entertainment | Non-profit | Luxury | Finance
MBA Said Business School, University of Oxford | MS Marketing Communications, Illinois Institute of Technology, United States

Expert in Auditing, Content Marketing, Market Research

Liana Mkrtchyan

Junior Digital Analyst

Auditing, Content Marketing, Market Research

Key experiences

Digital Audit Expert, specializing in eCommerce Analysis across industries
Vendor onboarding at B2B marketplace (Interior Design Industry)
Associate at a platform about ditial trends
Passion for Social Media & eCommerce
Bachelor’s Degree in Management

Expert in Market Research, Auditing, Analytics

Daiki Odagawa

Digital Analyst

Market Research, Auditing, Analytics

Key experiences

Market Research/ Consumer Insight Expert
Data Analysis (Quantitative & Qualitative research data)
Project Management (10 years with Project Management experience in 30+ countries)
MBA, Said Business School, University of Oxford

Expert in Online Video, Production & Direction, Digital Creative Direction

Daniel Engemann

Expert-Speaker

Online Video, Production & Direction, Digital Creative Direction

Key experiences

Founder and Managing Director of 6ft Rabbit Productions
12+ years experience in digital agencies
Specialist for moving image in digital communication channels, concept development & direction
Client portfolio: P&G (all brands DACH), Beiersdorf, XING, OTTO among others