Watersky Digital

DIGITAL MARKETING
TRAINING & CONSULTING,
TAILORED TO YOUR NEEDS.

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Our Service

Our Promise

Quality

Our content is based on years of experience in Digital and Marketing, not just on trends and theories.

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Focus

Our expertise and specialisation is centred on the german consumer goods industry.

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Independence

We develop unbiased solutions with our pool of experts from both corporates and agencies.

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Your Team

Expert in Digital Multi-Channel Strategy, Advertising, Social Media

Miguel Alexander Strobel

Founder

Digital Multi-Channel Strategy, Advertising, Social Media

Key experiences

  • Global Outlook: Global Digital Manager for Beiersdorf AG
  • Local Experience: Manager & Consultant in Germany, Italy, Spain, South Korea & Sweden
  • Marketing Perspective: Brand Manager in Germany, as well as assignments in South Korea and Global Marketing functions
  • Brand Management Background: NIVEA | Eucerin | tesa | Florena | Hansaplast | Aquaphor
  • MBA Said Business School, University of Oxford

Expert in User Experience, Brand Positioning, Design Thinking

Tobias Keinath

Founder

User Experience, Brand Positioning, Design Thinking

Key experiences

  • Design Perspective: Art Director for Communication Design & specialist for User Experience Design
  • Brand Understanding: references include Daimler, Koch Media, Mahle, TRUMPF, University of the Arts London, ZF Friedrichshafen
  • Creative Expertise: awarded with Red Dot Award, ADC, DDC, German Design Award, Design Award of the Federal Republic of Germany (among others)
  • Certified for Design Thinking & Google AdWords
  • MBA Said Business School, University of Oxford

Expert in SEO, User Experience

Barbara Ginzinger

SEO & UX Consultant

SEO, User Experience

Key experiences

  • Founder of Onlinemarketing Schmiede.at
  • Former Digital Activation Manager for Beiersdorf AG
  • Former International Digital Marketer for Österreich Werbung
  • Certified SEO & UX Consultant

Expert in e-Commerce, Social Media & Content Marketing

Maximilian Kiechle

Freelance Consultant

e-Commerce, Social Media & Content Marketing

Key experiences

  • Over 7 years of experience in Digital Marketing for various corporations (Amazon & BMW amongst others)
  • Former CEO & founder of blog & e-shop snobtop.com
  • Website- & e-commerce implementation as well as conversion optimization
  • MA Marketing Management, Hochschule Hof

Expert in FMCG-Industries, Sales, Content Marketing

Leon Merse

Content Specialist

FMCG-Industries, Sales, Content Marketing

Key experiences

  • Global perspective: Global Marketing Assistant for Beiersdorf AG
  • Passion: Content Marketing with an SEO-mindset
  • Consulting perspective: project manager for large university projects & events, project management experience for Beiersdorf AG
  • Trained as Industrial Manager, BA in Management (TBS Barcelona)

 

Expert in Content Marketing, Brand (Re)Positioning, Innovation Development, Social Media

Saskia Heck

Freelance Consultant

Content Marketing, Brand (Re)Positioning, Innovation Development, Social Media

Key experiences

  • Global Outlook: Senior Marketing Manager for LEGO Group & Launch Manager at Mercedes Benz-Cars
  • Local Experience: Brand Manager & Consultant in Germany, China, Denmark & Spain
  • Associated Brands: LEGO DUPLO™, LEGO Ninjago™, Mercedes-Benz (E-, C- & CLS-Class), Hill’s Pet Nutrition, Vente Privee
  • MA Corporate & Marketing Communication, IE Business School Madrid & Dipl. Betriebswirtin, DHBW Stuttgart

Expert in Digital Strategy, Digital Transformation, Agile Teams, New Work

Andreas Ollmann

Expert-Speaker

Digital Strategy, Digital Transformation, Agile Teams, New Work

Key experiences

  • Serial Entrepreneur: founded in total 8 companies, all of them still alive
  • Born Digital: while still in university he built (and grew) the multimedia agency “artundweise” in 1995
  • New Work: all of his companies are run by a strict “New Work” approach, with crossfunctional, independent, hierarchy-free teams and a transparent culture
  • Diploma in Economics, University of Bremen

Expert in Online Video, Production & Direction, Digital Creative Direction

Daniel Engemann

Expert-Speaker

Online Video, Production & Direction, Digital Creative Direction

Key experiences

  • Founder and Managing Director of 6ft Rabbit Productions
  • 12+ years experience in digital agencies
  • Specialist for moving image in digital communication channels, concept development & direction
  • Client portfolio: P&G (all brands DACH), Beiersdorf, XING, OTTO among others

OUR CLIENTS

Online Marketing Training Bayer AG

BAYER AG
Globally leading pharmaceutical group

BEIERSDORF AG
Globally leading FMCG group

Coty Inc.
Leading global perfume & cosmetics group

Stage Entertainment
Europe’s largest Musical provider

Techniker Health Insurance 
Largest health insurance fund in Germany

Bridges to Prosperity
Globally acclaimed NGO for infrastructure projects