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Quality
Our content is based on years of experience in Digital and Marketing, not just on trends and theories.
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Focus
Our expertise and specialisation is centred on the german consumer goods industry.
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Independence
We develop unbiased solutions with our pool of experts from both corporates and agencies.
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Your Team

Expert in Digital Multi-Channel Strategy, Advertising, Social Media
Miguel Alexander Strobel
Founder
Digital Multi-Channel Strategy, Advertising, Social Media
Key experiences
- Global Outlook: Global Digital Manager for Beiersdorf AG
- Local Experience: Manager & Consultant in Germany, Italy, Spain, South Korea & Sweden
- Marketing Perspective: Brand Manager in Germany, as well as assignments in South Korea and Global Marketing functions
- Brand Management Background: NIVEA | Eucerin | tesa | Florena | Hansaplast | Aquaphor
- MBA Said Business School, University of Oxford

Expert in User Experience, Brand Positioning, Design Thinking
Tobias Keinath
Founder
User Experience, Brand Positioning, Design Thinking
Key experiences
- Design Perspective: Art Director for Communication Design & specialist for User Experience Design
- Brand Understanding: references include Daimler, Koch Media, Mahle, TRUMPF, University of the Arts London, ZF Friedrichshafen
- Creative Expertise: awarded with Red Dot Award, ADC, DDC, German Design Award, Design Award of the Federal Republic of Germany (among others)
- Certified for Design Thinking & Google AdWords
- MBA Said Business School, University of Oxford

Expert in SEO, User Experience
Barbara Ginzinger
SEO & UX Consultant
SEO, User Experience
Key experiences
- Founder of Onlinemarketing Schmiede.at
- Former Digital Activation Manager for Beiersdorf AG
- Former International Digital Marketer for Österreich Werbung
- Certified SEO & UX Consultant

Expert in e-Commerce, Social Media & Content Marketing
Maximilian Kiechle
Freelance Consultant
e-Commerce, Social Media & Content Marketing
Key experiences
- Over 7 years of experience in Digital Marketing for various corporations (Amazon & BMW amongst others)
- Former CEO & founder of blog & e-shop snobtop.com
- Website- & e-commerce implementation as well as conversion optimization
- MA Marketing Management, Hochschule Hof

Expert in Expert in Content Marketing, SEO, Social Media
Sharanya Venkatesh
Senior Consultant
Expert in Content Marketing, SEO, Social Media
Key experiences
- Global Outlook: Worked in the US, UK, Europe & India in both traditional and digital marketing
- Broad Marketing Perspective: General Marketing Mgr. for ZEE Entertainment brands in American HQ in New York. Recipient of NAMIC EMMA Awards for Multicultural Marketing Campaigns
- Digital Marketing Focus: Digital Upskilling, Thought Leadership Strategy, Social Media Strategy & Analysis, SEO Analysis, Content Development, eCommerce Audits, Omnichannel Strategy
- Sectors: Healthcare | FMCG | Media & Entertainment | Non-profit | Luxury | Finance
- MBA Said Business School, University of Oxford | MS Marketing Communications, Illinois Institute of Technology, United States

Expert in Auditing, Content Marketing, Market Research
Liana Mkrtchyan
Junior Digital Analyst
Auditing, Content Marketing, Market Research
Key experiences
- Digital Audit Expert, specializing in eCommerce Analysis across industries
- Vendor onboarding at B2B marketplace (Interior Design Industry)
- Associate at a platform about ditial trends
- Passion for Social Media & eCommerce
- Bachelor’s Degree in Management

Expert in Market Research, Auditing, Analytics
Daiki Odagawa
Digital Analyst
Market Research, Auditing, Analytics
Key experiences
- Market Research/ Consumer Insight Expert
- Data Analysis (Quantitative & Qualitative research data)
- Project Management (10 years with Project Management experience in 30+ countries)
- MBA, Said Business School, University of Oxford

Expert in Online Video, Production & Direction, Digital Creative Direction
Daniel Engemann
Expert-Speaker
Online Video, Production & Direction, Digital Creative Direction
Key experiences
- Founder and Managing Director of 6ft Rabbit Productions
- 12+ years experience in digital agencies
- Specialist for moving image in digital communication channels, concept development & direction
- Client portfolio: P&G (all brands DACH), Beiersdorf, XING, OTTO among others
OUR CLIENTS

BAYER AG
Globally leading pharmaceutical group

BEIERSDORF AG
Globally leading FMCG group

Coty Inc.
Leading global perfume & cosmetics group

Stage Entertainment
Europe’s largest Musical provider

Techniker Health Insurance
Largest health insurance fund in Germany

Bridges to Prosperity
Globally acclaimed NGO for infrastructure projects