Advertising, eCommerce, Social Media
WHAT IS TIKTOK & WHY DOES IT MATTER? TikTok has become the fastest-growing app with over 2 billion downloads worldwide. Plus, it has grown to become the seventh-most popular social platform just […]
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SEO & SEA
WHAT IS SEO ? Search Engine Optimization (SEO), is the process of optimizing your website to appear at the top of search results when a user types in a specific keyword. By reaching customers at the […]
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eCommerce
WHAT ARE KEY PERFORMANCE INDICATORS (KPIS) AND WHY ARE THEY SO IMPORTANT? Key Performance Indicators are metrics or measurable values that demonstrate how effective a company is in achieving its key […]
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Social Media
SOCIAL MEDIA UPDATES ARE NOW MORE RELEVANT THAN EVER Social media has become more than a source of creativity, enjoyment, and news announcements. With users spending greater amounts of time on […]
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Advertising, eCommerce, SEO & SEA, Social Media, Website & UX
DIGITAL MARKETING IS NOW MORE RELEVANT THAN EVER Digital marketing or “online marketing” has now gained more prominence than ever. CMOs across the globe assigned greater shares of their marketing […]
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SEO & SEA
WHAT IS SEO AND WHY DOES A BUSINESS NEED IT? SEO is the abbreviated term for Search Engine Optimization. It is the process of taking steps to aid a business or information source to rank higher on a […]
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Website & UX
WHY ARE UI/UX DESIGN TRENDS SO IMPORTANT? Website & UX Design Trends continue to evolve, particularly during the eCommerce boom. Additionally, user expectations regarding digital interactions […]
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Advertising
WHY ARE ONLINE ADVERTISING TRENDS IMPORTANT? Advertising trends have been shifting from print and television to online in the past few years. Digital Advertising or Online Advertising allows […]
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eCommerce
WHY ARE ECOM TRENDS IMPORTANT? The outbreak of Covid-19, in 2020 resulted in disruptions and created a huge global shift. eCommerce is now valued at over $25 Trillion globally. eCommerce’s share of […]
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Social Media
This is the final part of a 4 series on building a winning social media strategy. Step 1, looked at the newest social media trends. While Step 2 provided an overview of tailoring social media […]
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