eCommerce
Since 2020, the share of retail sales that takes place on online platforms has been steadily increasing. With this, retailers are looking to bring the in-store experience online. In online retail […]
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eCommerce
Up until recently, sustainability was a niche practice in the retailing industry. However, corporations have been taking initiatives over the past few years in order to reduce their environmental […]
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Social Media
Social media is a powerful tool for building relationships with customers and strengthening existing ones. Adapting to what’s trending now should be a big part of your social media strategy. Keeping […]
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Advertising, eCommerce, SEO & SEA, Social Media, Website & UX
A new year is approaching and we can’t wait to share marketing trends for 2023! 2022 was an eventful year, to say the least. Due to these events we’ve seen gas shortages, supply chain issues, raw […]
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eCommerce
Are you noticing a big drop in traffic during your checkout process? Have you ever wondered what could be causing this? This may be a sign that your process is too complicated and lengthy. If so […]
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Change Management
Imagine yourself working in an organization with processes and goals set in stone. How would this make you feel as an employee or a business leader? While you would enjoy the stability, you’d soon […]
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eCommerce
Ready for the next step in your eCommerce journey? In last month’s blog, we delved into eCommerce Marketing Best Practices from a retailer’s perspective. As promised, here’s part 2 where we […]
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We’re already halfway through 2022! With eCommerce still at the forefront of most digital strategies this year, we wanted to look at how you can stay relevant in 2022 and beyond. This is a two-part […]
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eCommerce, Social Media
WHY IS THE eCOMMERCE RETURN POLICY SO IMPORTANT? The clear and generous return policy of your eCommerce store plays a big role in your customer’s shopping experience. Returns, however, are one of […]
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WHAT ARE ATTENTION METRICS? Attention metrics analyze an individual’s attention to a given media content. To quantify the performance of any marketing campaign, marketers have always relied on […]
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