Search Engine Optimization, Keyword Planning, Grassroots Marketing, OOH Media…Did you ever got lost in a jungle of overly-technical terms? The world of Marketing offers many fancy terms, I would […]
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Digital Directions 2019
eCommerce, Online Advertising, SEO
2018 brought many changes to Digital Marketing…Therefore, we thought a summary of the overarching developments could be helpful as an orientation to plan 2019. We have synthesized 30 of the […]
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The Digital Purchase Funnel
Online Advertising, Website
When developing your Digital Marketing Strategy you might have stumbled upon the question whether the Purchase Funnel for Digital Marketing is different than the one taught when you studied […]
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Online Marketing Compass Edition #1
Facebook, Online Advertising, UX
This week’s selection of key topics: Facebook attacks Youtube with video platform aimed at Influencers / Chatbots as key to User Experience / A new way of finding the right Influencers / Google Ad […]
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Introduction to the Digital Jungle
Analytics, SEO
Welcome to the Digital Bootcamp! Now you are here and from now on it means survival. But wait, I’m a (Marketing) star! Get me out of here. While this dialogue may seem a bit cynical, it’s basically […]
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Why this Blog?
Advertising, Online Advertising, Video ads
I was classically trained as a marketer. At the time, it was all about product optimization, TV campaigns and presence at the point of sale. The topic of digital was seen as a second priority […]
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