eCommerce
We’re already halfway through 2022! With eCommerce still at the forefront of most digital strategies this year, we wanted to look at how you can stay relevant in 2022 and beyond. This is a two-part […]
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Advertising, eCommerce, Social Media
WHY IS THE eCOMMERCE RETURN POLICY SO IMPORTANT? The clear and generous return policy of your eCommerce store plays a big role in your customer’s shopping experience. Returns, however, are one of […]
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WHAT ARE ATTENTION METRICS? Attention metrics analyze an individual’s attention to a given media content. To quantify the performance of any marketing campaign, marketers have always relied on […]
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Advertising, eCommerce, Social Media
WHAT IS TIKTOK & WHY DOES IT MATTER? TikTok has become the fastest-growing app with over 2 billion downloads worldwide. Plus, it has grown to become the seventh-most popular social platform just […]
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SEO & SEA
WHAT IS SEO ? Search Engine Optimization (SEO), is the process of optimizing your website to appear at the top of search results when a user types in a specific keyword. By reaching customers at the […]
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eCommerce
WHAT ARE KEY PERFORMANCE INDICATORS (KPIS) AND WHY ARE THEY SO IMPORTANT? Key Performance Indicators are metrics or measurable values that demonstrate how effective a company is in achieving its key […]
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Social Media
SOCIAL MEDIA UPDATES ARE NOW MORE RELEVANT THAN EVER Social media has become more than a source of creativity, enjoyment, and news announcements. With users spending greater amounts of time on […]
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Advertising, eCommerce, SEO & SEA, Social Media, Website & UX
DIGITAL MARKETING IS NOW MORE RELEVANT THAN EVER Digital marketing or “online marketing” has now gained more prominence than ever. CMOs across the globe assigned greater shares of their marketing […]
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SEO & SEA
WHAT IS SEO AND WHY DOES A BUSINESS NEED IT? SEO is the abbreviated term for Search Engine Optimization. It is the process of taking steps to aid a business or information source to rank higher on a […]
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Website & UX
WHY ARE UI/UX DESIGN TRENDS SO IMPORTANT? Website & UX Design Trends continue to evolve, particularly during the eCommerce boom. Additionally, user expectations regarding digital interactions […]
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