Search Engine Optimization, Keyword Planning, Grassroots Marketing, OOH Media…Did you ever got lost in a jungle of overly-technical terms? The world of Marketing offers many fancy terms, I would […]
Read on
Sort by:
Online Marketing Compass Edition #8
eCommerce, Instagram, SEA
This weeks digital round-up: Instagram: New shopping app / Website Ads: Warning about new requirements / Google Shopping Ads examined / Amazon: Dynamic ad bidding / Search: Google Stars for more […]
Read on
Digital Directions 2019
eCommerce, Online Advertising, SEO
2018 brought many changes to Digital Marketing…Therefore, we thought a summary of the overarching developments could be helpful as an orientation to plan 2019. We have synthesized 30 of the […]
Read on
Online Marketing Compass Edition #7
eCommerce, SEO, UX
This week’s digital round-up: Instagram: Which content triggers the most interactions? / Google finally opens the web for stories / Trend: 500 million follower app for younger audience / Amazon […]
Read on
Online Marketing Compass Edition #6
eCommerce, Facebook, YouTube
This week’s digital round-up: LinkedIn gains attention from marketers / YouTube made the first 10 seconds of an ad more relevant / Pinterest: The golden nugget of social media channels? / […]
Read on
Online Marketing Compass Edition #5
Advertising, Analytics, SEO
This week’s digital round-up: Google let’s marketers leverage conversational ads / The fruitful pairing of offline and online / SEO: Mobile websites increasingly determine ranking / Facebook’s […]
Read on
The Digital Purchase Funnel
Online Advertising, Website
When developing your Digital Marketing Strategy you might have stumbled upon the question whether the Purchase Funnel for Digital Marketing is different than the one taught when you studied […]
Read on
Online Marketing Compass – Social Media Special
Analytics, Facebook, Online Advertising
We are happy to present your our selection of insightful articles regarding the world of Social Media Advertising. Happy reading! This week’s digital review: Facebook: Advertising in stories / […]
Read on
Online Marketing Compass Edition #4
eCommerce, Online Advertising, SEO
This week’s selection of key topics: Google’s “future of search” changes the rules of online search / Mobile transactions represent more than half of online transactions / Content […]
Read on
Online Marketing Compass Edition #3
eCommerce, Influencers, Online Advertising
This week’s selection of key topics: Amazon attacks Etsy & DaWanda / Instagram: New levers to generate direct sales / Pinterest now open for Influencer Marketing / Youtube introduces new ad […]
Read on