Digital Marketing Audits & Benchmarking
Gain Clarity and a Competitive Edge with Data-Driven Digital Marketing Audits & Benchmarking
Are you confident in the performance of your digital marketing efforts?
Our comprehensive digital marketing audits and benchmarking offer you the data-backed insights needed to optimize your efforts.
Do you know how your brand stacks up against the competition?
Our Digital Marketing Benchmarking works for any competitor & market relevant to you.
Are you struggling with too many KPIs & not enough insights?
You’ll receive tangible results within a couple of weeks:
Quantitative scores for each channel, industry-specific best practices and actionable recommendations.
Custom Digital Benchmarking for Your Business
Compare Brands
No limitations from not having access to competitor’s KPIs and insights. Benchmark your brands in any consumer facing sector.
Compare Markets
Digital Marketing Audits let you compare countries to each other allowing regional and global teams a comprehensive overview.
or Compare Retailers
Learn more about our eCommerce Benchmarking.
Flexible
Solution
Our Audit works for any competitor & market relevant to you (China & South Korea still WIP).
Our eCom Audit helps you to assess eCom platforms across the globe.
Small
Input
No access to your data required, as we benchmark your brands through the eyes of the consumer.
Our analysts & tools will collect qualitative & quantitative data for you.
Big
Output
You’ll receive tangible results within a couple of weeks:
Quantitative scores for each channel, industry-specific best practices and actionable recommendations.
Insights You’ll Gain
From the user’s point of view:
- How good is the User experience?
- Can they navigate easily through the site to find products as well as information?
- How good is the content quality and does it answer their questions and drive conversion?
- Can they access the website on their mobile devices seamlessly?
- …
The ability of the website to gain organic traffic compared to compeititors:
- How visible is the website for the most relevant search queries?
- How does the organic visibility compare to peers?
- Does the brand have the right technical SEO set up?
- Does the webiste have a clear and differentiated keyword strategy?
- …
The ability to generate engagement and conversion through emerging channels:
- How large is the social reach as seen through follower bases?
- Is the user base actually engaging with the brand’s content?
- Is the audience growing or stagnant?
- Is there a clear and differentiated content strategy?
- …
The ability to build long-term relationships and increase customer LTV (Lifetime Value):
- Is there a CRM strategy?
- How good is the content used for retention and repurchase?
- Do CRM initatives operate with a good frequency?
- Is personalization used to drive conversion?
- How effective are CTAs (Calls to Action)?
- …
The strength of the purchase funnel on owned and 3rd party platforms:
- Are common Search terms being leveraged to drive visibility?
- Does the search function enable users to find products effectively?
- How well are products showcased on Product Detail Pages?
- How well are the Brand story and product portfolio showcased on Brand Shops?
- …
How it works
1. Choose Your Players
Depending on your use case this can be your own brands, competitor brands or retailers. You can choose any brand in almost any country.
2. Analysis Begins
We generate our data through an extensive tool stack for quantitative data and well-trained analysts for qualitative insights.
3. WaterSky Engine
Through our proprietary scoring algorithm, we turn raw data into actionable insights.
4. Results Call
Once the analysis is finished, we discuss the results with your team & share your custom insights report.
What are the Results?
What Our Clients Say
Data Driven eCom Segmentation
“Watersky’s eCom Segmentation helped Bayer to bring its LATAM eCom operations to a new level. It helped us to understand each platform’s importance and decide where to invest.”
Bim Gutierrez
Global eCom Director
BAYER Consumer Health AG