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HANDS-ON DIGITAL EXPERIENCE

Unique, hands-on learning system for digital managers.
... because you learn Digital Marketing by trying, not by listening.

Course Offering

1. DIGITAL MARKETING BASICS

Structured introduction into the world of Digital Marketing

1. Introduction to online marketing jargon
2. The digital ecosystem
3. Digital vs. classical marketing
4. Shopper behaviour online
5. Challenges for brands
6. Digital strategy

 

No online marketing knowledge required!

 

1. Online marketing jargon
Explanations & answers to all topics from A to Z

2. The digital ecosystem
Explanation of the most important channels (approx. 15) | Relationships of channels amongst each other | Strengths & weaknesses | Synergy potentials

3. Digital vs. classical marketing
Differences | Similarities | Synergy potentials

4. Online shopper behavior
Shopper expectations online | Differences to offline media | Complementary & synergetic approaches

5. Challenges for brands
Specific difficulties in each digital channel | Solutions | Best & worst practices

6. Digital Strategy
Requirements | Harmonisation of digital & brand strategy | Do’s & don’ts | Avoiding typical pitfalls | Outsourcing & team structure

Price
1 Day – 845 €*

Attractive volume discounts (e.g. 675 €* for 6 participants): Kindly send us an inquiry via our contact form at the end of this page.

*p.p. plus VAT

 

Includes

  • 8h training
  • 2h coaching follow-up to support you in your job
  • All training material & job manuals
  • Catering
  • Life-long access to the Watersky Alumni Society
  • A solid fundament for digital marketing questions
2. ONLINE ADVERTISING

In-depth practical experience to master the core skills to run digital advertising campaigns on the most important channels.

1. Basics of Online Advertising
2. Search Engine Advertising – Google Adwords
3 Social Advertising – Facebook & Instagram
4. Video Advertising – Youtube
5. Analytics for advertisers

To help you gather the most valuable experience, the entire training can (and should) be conducted with the accounts you manage in your daily job. If this should not be possible, we’re happy to provide real training accounts, so that you can still profit from the hands-on learning experience.

No online marketing knowledge required!

Practice-focused experience that provides a solid fundament on digital advertising…
…and also helps you manage your agencies. Your training takes place in especially small groups (max. 8 people) with dedicated 1:1 expert coaching to enhance your learning.

1. Basics of Online Advertising
Media types | Campaign types | Analytics & KPIs | Do’s & don’ts | When is outsourcing helpful

2. Search Engine Advertising – Google Adwords
Google Adwords basics | Campaign management | Campaign optimisation | Advanced advertising tools

3. Social Media Advertising – Facebook & Instagram
Target group analysis | Goals & KPIs | Campaign management | Campaign optimisation

4. Video Advertising – YouTube
Basics of video advertising | Requirements | Video creation | Briefing video production correctly | Optimiaation & video enhancement

5. Analytics for advertisers – Google Analytics
Google Analytics basics | Relevant metrics for advertisers | Tagging & data quality assurance

Price
3 days & follow-up support – 2.535 €*

Attractive volume discounts (e.g. 2000 €* for 6 participants): Kindly send an inquiry via our contact form at the end of this page

*p.p. plus VAT

Includes

  • 26h training
  • 6h expert coaching (part of the training)
  • 3h coaching follow-up to support you in your job
  • All training material & job manuals
  • Catering
  • Life-long access to the Watersky Alumni Society
3. SOCIAL MEDIA MANAGEMENT

Holistic learning-by-doing experience to make you master the top Social Media channels. All the way from strategy to asset creation, advertising & fanbase management to analytics.

1. Social Media Fundamentals
2. Facebook
3. Instagram
4. Aesthetics & Visual Communications
5. Photoshop
6. Social Advertising

To help you gather the most valuable experience, the entire training can (and should) be conducted with the accounts you manage in your daily job. If this should not be possible, we’re happy to provide real training accounts, so that you can still profit from the hands-on learning experience.

No online marketing knowledge required!

In-depth practical experience to learn the core skills to successfully manage today’s most important Social Media channels. Your training takes place in especially small groups (max. 8 people) with dedicated 1:1 expert coaching to enhance your learning.

1. Social Media Fundamentals
Comparison of all social media channels | Helpfulness for brands | Do’s & Don’ts | Challenges for brands | Organisational requirements | Best & worst practices

2. Facebook
Analytics | Strategy development | Corporate design | Content strategy | Community management | Shit storms | Advertising

3. Instagram
Analytics | Strategy development | Corporate design | Content strategy | Community management | Shit storms | Advertising

4. Aesthetics & Visual Communications
Introduction to visual communication | UX | How to evaluate creatives

5. Photoshop
Basics | Application | Tipps & tricks

6. Social Advertising
Campaign types | Strategy & KPIs | Managing your own campaign | Analytics | Optimisation

Price
3 days & follow-up support – 2.535 €*

Attractive volume discounts (e.g. 2000 €* for 6 participants): Kindly send an inquiry via our contact form at the end of this page

*p.p. plus VAT

Includes

  • 26h training
  • 6h expert coaching (part of the training)
  • 3h coaching follow-up to support you in your job
  • All training material & job manuals
  • Catering
  • Life-long access to the Watersky Alumni Society
4. E-COMMERCE

Broad experience to help you grasp and wield the German eCommerce landscape. Furthermore, you learn how to understand the interplay between brick and mortar & online retail and how to orchestrate it beneficially.

1. Basic Rules of eCommerce
2. Retailer: Amazon.de
3. Marketplace: eBay.de
4. Owned eCommerce possibilities
5. Synergies of eCommerce & brick and mortar retail
6. Omnichannel Commerce

To help you gather the most valuable experience, the entire training can (and should) be conducted with the accounts you manage in your daily job. If this should not be possible, we’re happy to provide real training accounts, so that you can still profit from the hands-on learning experience.

No online marketing knowledge required!

In-depth practical experience to help you master the essential skills to successfully use Germany’s top eCommerce channels. Your training takes place in especially small groups (max. 8 people) with dedicated 1:1 expert coaching to enhance your learning.

1. Basic Rules of eCommerce
Business model analysis | Differences to brick and mortar retail | Important rules | Differences in consumer behaviour

2. Amazon.de (Retailer)
Business model | Strategy | Purchase drivers for your products | Amazon SEA | Analytics | Advertising

3. eBay.de (Marketplace)
Business model | Strategy | Purchase drivers for your products | eBay SEA | Analytics | Advertising

4. Owned eCommerce
Possible platforms | Technical alternatives | BuyButton | Owned shop | Expectation management | Avoiding typical problems

5. Synergies of eCommerce & stationary retail
Comparison of both business models | Interrelations | Shopper behaviour | Worries of brick and mortar retailers | Synergetic solutions

6. Omnichannel Commerce
Explanation | Challenges | Potential solutions

Price
3 days & follow-up support – 2.535 €*

Attractive volume discounts (e.g. 2000 €* for 6 participants): Kindly send an inquiry via our contact form at the end of this page

*p.p. plus VAT

Includes

  • 26h training
  • 6h expert coaching (part of the training)
  • 3h coaching follow-up to support you in your job
  • All training material & job manuals
  • Catering
  • Life-long access to the Watersky Alumni Society
5. WEBSITE, UX & SEO

Immersive hands-on experience to master the key skills to orchestrate your website.

1. Website Fundamentals
2. Analytics
3. SEO (Search Engine Optimization)
4. UX (User Experience)
5. Website Relaunch Projects

To help you gather the most valuable experience, the entire training can (and should) be conducted with the accounts you manage in your daily job. If this should not be possible, we’re happy to provide real training accounts, so that you can still profit from the hands-on learning experience.

No online marketing knowledge required!

In-depth practical experience to learn the core skills necessary to successfully manage websites. Your training takes place in especially small groups (max. 8 people) with dedicated 1:1 expert coaching to enhance your learning.

1. Website Fundamentals
Importance of websites | Technical possibilities | Challenges | Best & worst practices

2. Analytics
Introduction to Google Analytics | Detail analysis of a website | Recommendations for action | Helpful programs & widgets

3. SEO (Search Engine Optimisation)
SEO basics | Strategy | Challenges | Keyword research | Content SEO + production of a SEO text | Technical SEO

4. UX (User Experience)
Introduction to User Experience Design | Behavioural psychology | Do’s & don’ts | Practical exercises

5. Website Relaunch Projects
Requirements | Avoiding typical mistakes | Planning & team | Coordination of international roll-outs | Process

Price
3 days & follow-up support – 2.535 €*

Attractive volume discounts (e.g. 2000 €* for 6 participants): Kindly send an inquiry via our contact form at the end of this page

*p.p. plus VAT

Includes

  • 26h training
  • 6h expert coaching (part of the training)
  • 3h coaching follow-up to support you in your job
  • All training material & job manuals
  • Catering
  • Life-long access to the Watersky Alumni Society

»THE PERFECT BLEND
OF THEORY & PRACTICE«

Avery Bang, CEO, Bridges to Prosperity

Key Benefits

DIFFERENT

A very different training:

  • Learning-by-doing instead of theory
  • 1:1 coaching instead of lecturing
  • Industry relevance instead of generic best practices

HANDS-ON

You learn through managing a real digital platform, under the guidance of experts in this domain. Additionally to this, we provide the theory – for free.

This means, you don’t only hear about Instagram, but actually develop your own strategy, implement it, analyse and optimise it yourself.

1:1

Our especially small classes (max. 8 participants are trained by 2–3 expert coaches) increase your learning experience and allows you to enjoy extensive 1:1 coaching.

RELEVANT

Developed especially for B2C-companies and enriched with expert keynote speakers from company- & agency-side.

REAL

To help you gather the most valuable experience, the entire training can (and should) incorporate the accounts you manage in your daily job.

If this should not be possible, we’re happy to provide real training accounts, so that you can still profit from the hands-on learning experience.

LONG-TERM

The experience encompasses three free follow-up coachings, so that you can implement your strategies successfully, in your job.

VALUABLE

The experience is your ticket into a selective alumni club of likeminded digital marketing managers. Also, you will be regularly invited to talks, symposia and company visits.

TIMING

FULL-DAY KICKOFF:
DIGITAL INFUSION

  • Basic training to provide a solid knowledge fundament
  • Keynote speeches to show the potential of the topic
  • Analysis + strategy development for your own, real channel (e.g. Facebook)
  • Sparring of your strategy with several mentors
  • First implementation steps for your strategy

FULL-DAY WORKSHOP:
IMPLEMENTATION

  • Implementation of your strategy
  • New tasks for continuous learning process
  • Sparring with mentors to maximise your learning speed

FULL-DAY WORKSHOP:
ANALYSIS & LEARNINGS

  • Analysis of the success of your strategy
  • Deduction of recommendations for action
  • Sparring with your mentors

OUR CLIENTS

Online Marketing Training Bayer AG

BAYER AG
Globally leading pharmaceutical group

BEIERSDORF AG
Globally leading FMCG group

Techniker Health Insurance 
Largest health insurance fund in Germany